Fiamma has more than 35 years experience in the distribution of electrical home appliances. From the distribution of cooking range of home appliances initially, its range of products now include home laundry, air conditioners, refrigerators and freezers, water heaters and small appliances. Fiamma also distributes sanitaryware and bathroom accessories, home furniture and fittings and medical and healthcare products. And, today Fiamma represents some of the major names in these products and key home brands include Elba, Faber, Rubine, MEC, Tuscani, Haustern, and Ebac Home.


Fiamma also distributes agency brands namely Braun, Omron, Tuttnauer, Spirit, Charder (medical and healthcare products) and Whirlpool (electrical home appliances).

Fiamma will remain focused on its distribution business and will continue to build on its effective supply chain system and proven core competencies to remain a market leader for these products. It will continue to invest in promotional activities and brand building to strengthen and expand its distribution network for its various brands of home appliances, sanitaryware products and medical devices and healthcare products.

In an effort to diversify its existing and already stable trading and services business, Fiamma ventured into property development and its involvement in property development began when it aquired two parcels of commercial land in Kuala Lumpur in 2007 and commenced the development of residential and commercial properties in Taman Kota Jaya in Kota Tinggi, Johor in 2008.

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Fiamma's property investment segment currently comprises rental of office space in Wisma Fiamma, an 11 storey office building in Bandar Manjalara, which also houses the head office and place of business of the Fiamma Group and rental of office and retail office space in Menara Centara in Jalan Tuanku Abdul Rahman. This segment will strengthen the group's annual revenue and profit base with recurring income stream contribution from this segment.

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Elba Faber ocharder TUSCANI Braun Rubine Omron Tuttnauer Spirit HAUSTERN Whirlpool MEC visoiofocus ebac